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About the project
A new approach to represent Hugo Boss's vision introducing Fragrances, Sports, Fashion and Collaborations. We added a Virtual Reality Experience as well as a new form of packaging where the clients will be able to not only smell the fragrance via a Virtual
Reality experience but also creating a "new norm" so that the clients can know what that same fragrance makes them feel and what and who it represents. To not only smell the fragrance but to know what's inside the bottle and "beyond the box".
Campaign: #beyondthebox
Year: 2021
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